When we first sat with NOVA, they told us – MEASURE THE IMPOSSIBLE
When we entered their sterile lab, we were fascinated.
We translated the lab into visual and interactive forms. We found ourselves celebrating in white over white and what’s in between.
We’ve noticed that inside all of Nova’s white, hides a colorful and exciting world, we could not give up on it and the visual language of the lab and therefore gave color an expression within the white,
The combination of these two color worlds allowed us to give a hidden wink to curiosity.