General Electric

The digital arm of General Electric is GE Digital, their motto is “Big iron meets big data”. We decided to put an emphasis on the physical world (large scale equipment) such as airplanes, turbines, trains, oil rigs and medical equipment meeting the digital world – cyber, security and information analysis. Even though GE Digital is a high tech company within a global lowtech company, it was important for them to create a fun atmosphere, dynamic and impressive as opposed to keeping with the clean and formal brand of General Electric.

Architects: Setter

Photography: Uzi Porat

Location: Herzliya

Year: 2020

Project Management: Maor Feldman

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