Dynamic Yield

A twist on the traditional was the concept that accompanied us throughout the unconventional Dynamic Yield project. Using elements of classical art combined with a surrealistic twist.
The aim of the project was to create a sense of home for an art collector – a cool, warm and nurturing place.
For example, a classic plate wall in the cafeteria with a modern painting, a painting by Frida Kahlo made entirely of straws (a wink to McDonald’s who purchased the company), a diner-style sign in the cafeteria that combines the brand’s logo and colors and more.
The floor is constructed with a large number of columns which we used to create a uniform line that connects the entire office in terms of design by fun hand-painted sketches that give lightness to the cold columns towering in the space.

Architects: Roy David

Photography: Itay Benith / Max Dopli

Size: 3,500 sqm

Location: Toha Building, Tel Aviv

Year: 2020

Project Management: David Raz Management

Contractor: Electra Danko

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