Lusha 2021

This was our second encounter with Lusha, for whom we designed the company offices on the 44th floor, and now we got to design the 29th floor as well. The company went through a rebranding process so the 29th floor is designed according to the new brand, including Icons that represent the values and content of the company. We created a continuous story going through the glass and wrapping around the offices. Right in the entrance of the office, a neon sign with the words “Welcome Home”, attests to the warmth Lusha exudes, it symbolizes home. On the glass graphics, appear continuous lines accompanied by cheerful icons, inviting us to follow them around and roam the different rooms. One of the impressive 3D walls is the wall of glasses – through the Lusha glasses, it is possible to pay attention to the smallest detail. Another 3D wall with the writing “Enjoy the Journey” invites us to walk through an infinite world of data. The yellow mirror is a symbol of essential information being filtered. In the meeting rooms, whiteboards are placed in the shape of pop art text bubbles. This refers to the eternal collection of data.

Architects: TBZ STUDIO - Tal Ben Zeev & Daniel Mayer

Photography: Gidon Levin

Size: 1,200 sqm

Location: Azrieli, Tel Aviv

Year: 2021

Project Management: Tal Shuel

Contractor: Shevet Benyamin

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