The digital company INNOVID, which produces a platform for streaming content in the complex world of video, dictated a design that was based on personalization and focusing on the customers themselves and not just the product. We took a family of people and created for them a new identity on a bold color scale taken from RGB colors and the video world. We also put a video in full power for the entrance installation, at any hour of the day you can see the projections on the LED screen through a filter of the company logo.

Architects: EN

Photography: Yoav Peled

Size: 1,570 sqm

Location: Sapir Tower, Ramat Gan

Year: 2020

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